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Accelerate Your Startup's Growth Using

Power of Scientific Processes

Scientist use scientific processes to discover answers. Engineers use them to build practical solutions.

Why Scientific Process?

Speed is everything. Whether you're getting your first customers or scaling up, cutting down the time it takes to reach revenue milestones is vital.

Scientific processes give you a structured approach to:


  • Identify what works and double down on it.

  • Achieve predictable and repeatable results fast.

  • Make the most of your resources while maximizing outcomes.


With scientific processes, you can find accurate, reliable, and repeatable solutions in record time, eliminating guesswork along the way.

Fast vs Slow Growth Path
Obstacle is an opportunity

What is Scientific Process?

In a nutshell, It involves:

  1. Breaking down complex problems into simple, single-variable questions.

  2. Conduct quick ‘lab’ experiments on simple, single-variable questions.

  3. Combining results for the final solution.


Most likely you already follow a similar process when developing a product. So, why not apply the same approach to build a scalable sales machine?


Once we have these simple questions, it's a straightforward 4-step process to get quick answers:

  1. Question

  2. Hypothesis

  3. Test

  4. Analyze

  5. Results

So, what's the end result?

Just as an engineer, use scientific processes to build Sales Assembly Lines for predictable revenue generation.

Similar to manufacturing assembly lines, sales assembly lines are:

  1. Scalable from Day 1  – you can simply set up more than one assembly line, doesn’t matter how unoptimized initial version is.

  2. Easily optimized and adaptable – You can always pick the most inefficient step, automate it and increase its throughput, without affecting the rest of the assembly line.

  3. Streamlined for rapid onboarding and hiring – How much time do you think it takes to onboard an assembly line worker to be productive vs a craftsman?

Sales Assemble Line
Sales Assembly Line Segments

What does that look like in the company?

Imagine a ramp that represents your buyer's journey. Your Ideal Customer Profile (ICP) enters on one end, and satisfied paying customers emerge from the other. Every department has its own ramps intersecting the buyer's journey ramp.

The best way to be a customer-centric company is to design every operation around this central ramp.

You can also divide this buyer’s journey ramp into five major sections:

  1. ICP/Persona to Lead

  2. Lead to (Pilot) to Paying Customer

  3. Paying Customer to Customer Success

  4. Customer Success to Upsell & Cross-Sell

  5. Upsell & Cross-Sell to Support and Reducing Churn


Each section has a well-defined set of steps, aiming for a smooth and speedy transition from one section to the next.

So, it's for scientists?

Scientific processes are actually intuitive. We use them daily to answer single-variable questions.

Our brain is great at following these processes for simple questions, but it takes shortcuts when faced with complex problems. That's why we've developed rigorous scientific procedures over time.

The initial challenge lies in breaking complex problems into smaller, quickly answerable questions and hypotheses.

Startups are essentially a series of complex problems waiting for answers.

Everyday Scientific Approach
Startup to Scaleup Roadmap

How can I get started?

To get started, identify your company's status and immediate next goal. Define the goal by asking – What is the minimum number of customers/revenue I need to achive to change the status of my company?

Change in status comes from having the answers to critical questions with respect to your current stage. These questions can come from the founder, employees, customers or investors. Some examples of such questions are:

  1. Is this really solving a critical problem that people are willing to pay for?

  2. Is this the right solution for the given customer's problem? Do they actually use it? How much?

  3. What's the ROI for the customer & the startup?

  4. Is this the right team to execute for success?

  5. Is it scalable? How much? How fast?

  6. How about scalability in new markets?

Got the goal, now what?

Always begin with a specific customer profile.

The bigger the differences within your customer base, the more complex it is to apply scientific processes and quickly build the first sales assembly lines to achive predictable sales.


Start with a narrow segment (or ICP/Persona) for building your very first assembly line. And gradually expand to other segments, while improving and optimizing your assembly lines.

Grow faster by focusing niche
SaaS Scaling Game Plan

What are the next steps?

These are the primary 3 steps and 9 elements, starting with your initial narrow segment to have a first version of the sales assembly line. 


  1. The first step is about making sure we’re picking up the right segment, the right ICP. 

  2. The second step make sure we got the steps right and have an idea of the delta between the individuals within the ICP. 

  3. The third step is mapping, documenting and putting the sales assembly line into practice.


Let us help you gain clarity on how to get started with implementing scientific sales processes in your company.

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